Part of being a good businessperson, and/or business owner, is knowing what you are better than anyone else at. Maybe it’s instinctual or not readily clear in your mind, but when it comes time to set yourself apart from a competitor, you have your goto points.
The question is, what are you doing to highlight them?
As part of every custom website project we do, there are two parts of the analysis that take hyper-priority: what are you/your company an expert in, and who is your true target market(s)? Once those two questions are well answered, we develop a strategy to bring the two together: make your real target market understand where you’re really better than anyone.